FOR IMMEDIATE RELEASE
Photos available upon request
FAIRFAX, VA – (October 16, 2014) – Attendees were abuzz with the latest ideas and technologies following the 2014 ASCRS•ASOA Symposium & Congress in Boston. However, it would be a whole year until attendees would gather again in San Diego—leaving a lot of room for all of that innovation to lose momentum.
That’s where Side X Side (SXS), formerly known as Winter Update, comes in. SXS is a new, data-driven educational program that will focus on incorporating the latest ideas and technology into a successful practice. Created for anterior segment eye surgeons and busy ophthalmic practice administrators who know that setting off in the right direction is the first critical step to translate great ideas into real-world practice. This newly designed meeting will be held February 12-15, 2015, at the Turnberry Isle Miami in Aventura, Florida.
“Rather than just incremental, year-to-year improvements, the redesign of Winter Update has allowed us to make exponential enhancements to this meeting. We took the opportunity to analyze what was and was not working, in order to create Side X Side,” said SXS Physicians’ Program Co-Chair Edward J. Holland, MD. “The end result is a meeting that is modern, innovative and collaborative. It is truly a place where ideas and implementation will intersect to help vastly improve patient care.”
Unlike other meetings, this new educational program is a real-world, step-by-step guide to implementing the latest and most exciting ideas in ophthalmology. Focused on the convergence of innovative ideas and the day-to-day know-how, this program will provide attendees with in-depth knowledge and solid mastery of data-driven concepts.
The meeting has two components, a physicians’ program and a practice management program. The physicians’ program is chaired by Edward J. Holland, MD; Stephen S. Lane, MD; and Roger D. Steinert, MD. Each year SXS will focus on two to four key innovations in the ophthalmic practice, providing in-depth how-tos on all aspects--from discussions with patients to pre-operative screening and planning. Morning sessions will use a combination of didactic, case and small groups to delve into each topic. Afternoon workshops will provide hands-on or technology-specific education, so that you can better assimilate the tools and tips provided.
Sondra Hoffman, COE, CPC, CMPE; and Liz Parrott, COE chair the practice management program. This program offers the opportunity for practice administrators and their staff to be one-on-one with experts in the field of practice management. The faculty presenting this year include Dianna E. Graves, BS Ed, COMT; Bruce Maller; Nancey K. McCann; John Riordan and E. Ann Rose.
This activity has been approved for AMA PRA Category 1™ Credit. The Practice Management Program qualifies for COE Category A credits. All attendees seeking COE credits must be registered for the program. Registration and housing are now open at SideXSide.ascrs.org .
The American Society of Cataract and Refractive Surgery is an international, educational society with 9,000 members. Its mission is to advance the art and science of ophthalmic surgery and the knowledge and skills of ophthalmic surgeons by providing clinical and practice management education and by working with patients, government, and the medical community to promote the delivery and advancement of high-quality eye care. ASCRS.org 
The American Society of Ophthalmic Administrators’ mission is to advance the skills and professionalism of ophthalmic practice management. Founded in 1986 by administrators for administrators, ASOA is the premier organization for the business side of the ophthalmic practice. Serving administrators, managers, physicians, and office staff—ASOA offers avenues for personal and professional growth and provides support, tools, and resources for the daily challenges of managing a practice. ASOA.org